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HarderFaster Forums >> HarderFaster: announcements, suggestions and feedback >> Mobile apps for business: value and benefits

 
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Miguel6745

Registered: Feb 2024
Posts: 0 - Threads: 1
Location: Portugal

Many business owners think that if they have a corporate website or an online shop, then developing a mobile app is irrelevant to them because all the information they need is already on the website. A successful business has to keep up with modern technology. This is an axiom. Otherwise it will fall behind its competitors. Why is a mobile application necessary? How is it useful for the development and scaling of the business? Magenta Favorita's development https://magentafavorita.pt/en/services specialists tell us.

Customer engagement
A website cannot retain customers like an app. If a person hasn't bookmarked the site, they may forget your address. And if a customer has downloaded an app, consider them to be with you forever. People rarely delete apps. To find a product or service, a person would rather launch an app than search a website. A mobile app helps you expand your customer base and retain existing customers.

Target audience analysis
Apps help to capture a range of additional behavioural metrics. However, you should always ask the customer's permission before collecting information about them.

However, it is possible to get other information without having to resort to the customer's personal data. For example, analytics tools allow you to segregate traffic by input device, geographic location, etc. This information allows you to build a more accurate portrait of your customer and develop effective marketing programmes.

A mobile app is a great way to make your business more successful and profitable. Ordering mobile application development will be the right step in your business development. Please contact Magenta Favorita Portugal specialists for a consultation.

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